Search Engine Marketing
Search engine marketing is a separate business line for search engine optimisation, pay per click management and web consulting services provided under the trading name, Egn Webcraft
.
Search engine optimisation
Search engine optimisation (SEO) is the process of using ethical techniques such as keyword research and quality link building, to achieve high rankings on the search engine results pages.
In doing so, the business will build reputation and credibility. The benefits will continue to accrue long after the initial SEO project has completed because of the organic nature of the process.
Find out more about Egn Webcraft’s SEO services.
Pay per click management
Pay per click (PPC) is the process of placing a relevant ad on a search results page and paying for each click on the ad that will lead though to a destination website. The features
include immediate placements, specifically targeting a qualified market, complete budgetary control, performance tracking and ad control.
Find out more about Egn Webcraft’s PPC management services.
Web consulting
But attracting targeted visitors to your site is only half the battle. Keeping them there is the other half. Egn Webcraft’s web consulting services are aimed at achieving website usability and accessibility.
Web usability is all about providing an efficient and effective journey through your website so that visitors can easily find whatever they’re looking for and make informed decisions.
Web accessibility is making sure that usability extends to the widest possible audience. That includes disabled and disadvantaged people. To deny them such access would be discriminatory and preclude a potentially significant proportion of your marketplace.
Find out more about Egn Webcraft’s web consulting and development services.