Search Engine Marketing

Climb the search results pages and build site credibility with ethical organic search engine optimisation. Or fast track your site to search engine prominence with pay per click ads that are specifically targeted and tested for effectiveness.

Search engine optimisation

Search engine optimisation (SEO) is the process of using ethical techniques such as keyword research and quality link building, to achieve high rankings on the search engine results pages. In doing so, the business will build reputation and credibility. The benefits will continue to accrue long after the initial SEO project has completed because of the organic nature of the process.

Pay per click management

Pay per click (PPC) is the process of placing a relevant ad on a search results page and paying for each click on the ad that will lead though to a destination website. The features include immediate placements, specifically targeting a qualified market, complete budgetary control, performance tracking and ad control.

Web consulting

But attracting targeted visitors to your site is only half the battle. Keeping them there is the other half. As well as having engaging and relevant content, consider also web usability and accessibility.

Web usability is all about providing an efficient and effective journey through your website so that visitors can easily find whatever they’re looking for and make informed decisions.

Web accessibility is making sure that usability extends to the widest possible audience. That includes disabled and disadvantaged people. To deny them such access would be discriminatory and preclude a potentially significant proportion of your marketplace.

With search engine optimisation you can…

  • attract high quality customers through qualified leads;
  • achieve wide visibility on the search engines;
  • retain that visibility with minimum effort and cost;
  • create brand awareness;
  • enhance the credibility and reputation of your business;
  • gain a competitive edge; and
  • market your long-tail products and services.

With pay per click advertising you can…

  • reach pre-qualified customers;
  • advertise immediately;
  • level the playing field;
  • create brand awareness;
  • control your budget;
  • keep costs low;
  • operate a variety of flexible campaigns;
  • have complete control; and
  • choose your markets.