There’s a lot more to developing a website or web application than just putting the code together and interacting with data.
Search Engine Optimisation
Climb the search results pages. Search engine optimisation (SEO) is the process of using ethical techniques such as keyword research and quality link building, to achieve high rankings on the search engine results pages. In doing so, the business will build reputation and credibility. The benefits will continue to accrue long after the initial SEO project has completed because of the organic nature of the process.
Pay Per Click Management
Fast track precision marketing. Pay per click (PPC) is the process of placing a relevant ad on a search results page and paying for each click on the ad that will lead though to a destination website. The features include immediate placements, specifically targeting a qualified market, complete budgetary control, performance tracking and ad control.
Site Analytics
Feedback for decision making. Tracking software such as Google’ free Google Analytics will inform you about visitor numbers, locations, traffic sources, content viewed and goals. The amount of information is extensive and can be used to make informed judgements on how well your site is performing.
Web Usability Consulting
Keep visitors on your site. Web usability is all about providing an efficient and effective journey through your website so that visitors can easily find whatever they’re looking for and make informed decisions. Consider site messages, navigation, links, site map, site search, breadcrumbs, headlines, forms, contact information, careless errors, consistency and ambiguity.
Web Accessibility Consulting
Reach a wider audience. Web accessibility is making sure that usability extends to the widest possible audience. That includes disabled and disadvantaged people. To deny them such access would be discriminatory and preclude a potentially significant proportion of your marketplace. Consider headers, links, images, colour, forms, tables, animation and text readability.
Domain Name Registration and Web Hosting
To round off a total web development service, EGN can check the availability of your chosen domain name (and alternatives) and arrange the registration. And EGN can offer a tailored cPanel hosting service on Linux servers.
