There are many different types of digital marketing strategies that can be used to promote your business. The following are some of the most common strategies:
Search Engine Optimization
SEO is the process of making sure your website ranks high on search engines like Google and Bing. To do this, you need to create quality content that people want to read about or watch on YouTube or other video sharing websites like Vimeo or Dailymotion. You also need to make sure your site has all the right coding so it can be read by search engines and ranked as high as possible in search results pages (SERPs).
Social Media Marketing
Social media marketing involves using popular platforms like Facebook, Twitter, Instagram and LinkedIn to reach out to customers and prospects with information about your product or service
Content Marketing and Content Creation
Content marketing is a way of creating relevant, valuable content that encourages people to engage with your brand. It’s typically used as an alternative to traditional advertising and PR. The goal of content marketing is for people to share your content with others and build trust in your brand.
Paid Search Marketing (PPC)
Paid search marketing is one of the most common types of online advertising and can be used as a standalone strategy or as part of an integrated campaign.
The objective with paid search is to drive traffic to your website by paying for relevant keyword searches that are relevant to your business or product. For example, if you sell baby clothes, you might want to advertise when someone searches for “baby clothes” or “babies” on Google or Bing.
The main advantage of paid search is that it makes it easy for people who are already looking for what you offer to find you online. It also allows advertisers to reach their target audience quickly and easily without having to invest in other marketing channels first. However, it can be expensive because each click costs money; therefore, using paid search as an isolated strategy may not be the best option if your budget is limited.
Arcane Marketing offers a wide range of services including website design and development, search engine optimization (SEO), social media management and advertising, email marketing and more. Nathan Hawkes, the founder of Arcane Marketing and his team of experts have years of experience helping businesses achieve their goals through innovative, cost-effective solutions.